Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users.
Digital Online advertising refers to marketing through online channels, such as websites, streaming content, and more. Digital ads span media formats, including text, image, audio, and video.
Generally, it aims to boost sales and improve awareness of the brand. It also helps in raising or sharing voice in the marketplace. Based on the theory of demand and supply, online advertising as the goal of stimulating a consumer's need or demand and satisfying that need with the supply.
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Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing.
Why digital marketing is important for future?
Digital Marketing gives the businesses a platform to interact with their customers and audience. This helps the companies in identifying their customer's needs more effectively as well as create a trust and unique sense of their brand with the customers.